In this paper we develop and estimate a discrete choice model of the demand for site-specific recreational activities. The model simultaneously predicts both how many trips the individual will make part in these recreational activities and which site will be chosen, each in terms of the costs of producing the different options and the attributes of the areas. Starting from this relation we can calculate the effects that changes in the access conditions and environmental quality will have on individual welfare. The application is made to a set of protected natural areas on the island of Mallorca.

Key words: travel cost method, discrete choice models.
JEL classification: Q26.